La Sahara Force India ha firmato un accordo di collaborazione con BWT e cambia il colore della livrea della VJM10 che diventa rosa, colore da sempre voluto 
dallo sponsor anche in precedenti partnership nel mondo del motorsport. Ci abbiamo scherzato ma quello che è certo è che il quarto team del 2016 si affaccia alla nuova stagione con sponsor importanti,. E sarà facile distinguere in gara le monoposto di Sergio Perez ed Esteban Ocon, che indosseranno anche dei caschi rosa. D’altronde basta guardare fuori dalla finestra in questa primavera anticipata per vedere quanto rosa ci sia, quindi ben venga un tocco di colore! Che poi, come ci ha fatto presente l’amico e collaboratore Valerio Boni, è perfettamente in tema con il Giro d’Italia! Di seguito il comunicato del team, con richiami al rosa anche nel testo, nel logo e nei link.
Barbara Premoli
Sahara Force India takes on a brand new look this year following the signing of a partnership agreement with Europe’s No. 1 water technology specialists, BWT. The VJM10 will race in pink, magenta and silver to mark the beginning of a long-term relationship with the Austrian-headquartered water brand. The new colours will make their debut at the season-opening Australian Grand Prix in Melbourne. The partnership represents BWT’s first involvement in Formula One as the brand takes advantage of the sport’s global footprint to promote its unique water treatment products, such as the BWT Magnesium Mineralizer. BWT’s presence is also reinforced with the BWT pink helmets of Sergio Perez and Esteban Ocon to complement the unique BWT pink car.
Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history. It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter. For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”
BWT CEO Andreas Weißenbacher, on BWT’s decision to sponsor a Formula 1 team: “The collaboration with Sahara Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world. We share with Formula 1 – the premier league of motor sport – the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies.”
The partnership with BWT will be reinforced by the pink helmets of @SChecoPerez & @OconEsteban complementing the car https://t.co/E8z2yOcGuh pic.twitter.com/iW3CoZ7M4S
— Sahara Force India (@ForceIndiaF1) 14 marzo 2017
