The McLaren Formula 1 Team and Official Primary Partner Google Chrome today revealed a special livery enhancement to run on both McLaren F1 race cars at the 2025 British Grand Prix. Unveiled in front of a live audience of fans at the team’s McLaren Racing Live: London event held at Trafalgar Square to bring the team in Papaya closer to its fans ahead of its home race, the livery is inspired by Legacy at Speed, connecting fans to the team at pace.
The livery celebrates McLaren’s history of speed on the track and Google Chrome’s speed on the web. With Chrome, fans can get instant access to the team’s racing story, culture and iconic moments, through a new take on the team’s iconic and fan-favourite chrome design from recent seasons. As well as the live reveal moment, the launch of the livery was supported across social and digital channels showcasing the team’s storied history through the lens of Google Chrome.
Louise McEwen, Chief Marketing Officer, McLaren Racing: “We know that, while we have millions of fans who have been with the McLaren Formula 1 Team for decades, there are millions more who are new to the sport and the team. Being able to celebrate and showcase our long history with the help of Chrome is a fantastic way of bringing these newer fans on the journey with us. To celebrate with so many of our fans in London this week as we get ready for our home race makes it even more special!”
Adrienne Lofton, Vice President of Global Product and Integrated Marketing, Google: “Google Chrome is proud to join McLaren for McLaren Racing Live: London at Trafalgar Square to reveal the iconic Chrome livery. Google Chrome provides unparalleled speed and performance to McLaren and consumers worldwide. We’re excited to help bring the Paddock energy to fans in advance of the British Grand Prix at Silverstone.”
