Formula 1 and leading global toy and family entertainment company Mattel have unveiled an exciting product range that will connect fans to the true speed of F1 at home with iconic Hot Wheels cars. The new Formula 1 Hot Wheels collection will launch globally throughout 2025 and will bring to life eight F1 teams in a range of products across Hot Wheels’ Basics – with both single and 5-pack assortments, Premium collectors’ items, and new exciting Formula 1 track & play sets to race on. The release expands on the limited edition 1:64 die-cast F1 branded car that was launched in 2024.
The iconic 1:64 scale Hot Wheels Basics cars are built to race on the lightning fast F1 track sets for the ultimate home set up, with fans able to add to their collection with new Premium models that come with additional details to more closely replicate F1 cars at track, including a metal body and chassis, authentic team liveries, driver numbers and Pirelli tires. Fans will take the racing line as they battle to overtake friends and family in high-octane racing on the two specially designed Formula 1 Sprint Circuit and Formula 1 Sprint Race track sets. The Sprint Circuit track set allows you to battle and overtake to see who is the first to the chequered flag, while the Sprint Race set features a DRS booster to help give cars the extra edge and breeze past their competition. In 2025, Mattel will have a presence at selected Grands Prix, with fan-focused Hot Wheels activations and retail opportunities that will bring families together, celebrate the partnership and further ignite fans’ passion for the sport.
Emily Prazer, Chief Commercial Officer at Formula 1, said: “It’s fantastic to see the Hot Wheels Formula 1 collection begin to hit the shelves around the world. We want to drive our fans’ passion for racing, and these superbly and intricately designed cars will allow them to experience the drama and excitement of Formula 1 in the palm of their hands at home.”
Roberto Stanichi, Executive Vice President of Hot Wheels and Global Head of Vehicles and Building Sets, said: “The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling. The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before, and we’re just getting started.”
