La Giornata Mondiale della Salute Mentale, di cui oggi ha parlato anche il Presidente della Repubblica Mattarella, entra nel paddock di F1 grazie alla McLaren.
McLaren F1 drivers Lando Norris and Carlos Sainz will race in bespoke self-designed helmets at the Eifel Grand Prix to mark World Mental Health Day (Saturday 10 October), in support of the team’s charity partner Mind and Formula 1’s #WeRaceAsOne campaign, to raise awareness of the increasing importance of mental health. Both drivers will wear the helmets this weekend at the Nürburgring track in Germany, as one of a number of initiatives by McLaren to shine a spotlight on mental health and raise vital funds for Mind to support the invaluable work the charity is doing to tackle the mental health crisis.
The helmets bring to life the designs created by Lando and Carlos during their helmet painting challenge for Mind in August and have been homologated for use over the race weekend at the Nürburgring. The original helmets painted by the drivers, using special paints supplied by McLaren partner AkzoNobel, were entered into a prize draw for fans to take part in with a minimum £5 donation to Mind, and raised an incredible £70,250.
Since launching the partnership with Mind in July, McLaren has so far raised more than £190,000 through donations from fans and team members, including the #MoveforMind challenge, ecommerce sales of merchandise and a prize draw of the drivers’ own helmet designs. This sum – which is increasing daily – is being donated directly to Mind, whose work continues to support those most affected by the covid-19 pandemic. In support of World Mental Health Day, McLaren and Mind will again team up to launch a prize draw on 29 November, giving fans the chance to win the drivers’ race-worn helmets and support the charity by entering via a donation. More information on the prize draw and ways to enter will follow.
From today, a special black edition of the #WeRaceAsOne t-shirt based on Lando Norris’ Eifel Grand Prix race helmet design is available to pre-order via the McLaren Store, with 100% of the profits going directly to Mind. Fans are also encouraged to support Mind by donating at mind.org.uk/mclarenformind.
To mark World Mental Health Day, McLaren has this week launched a content series in partnership with Mind, focusing on mental health challenges as told by our own people. The opening episode of the series can be viewed on McLaren’s YouTube channel, and features first-person accounts shared for the first time by a number of team members who were part of the group quarantined in Melbourne following the cancellation of the Australian Grand Prix, after a member of the McLaren team tested positive for covid-19.
During the Eifel Grand Prix weekend, ‘We’re Supporting Mind’ and ‘#WorldMentalHealthDay’ feature on the inner halo of the MCL35, with Mind branding also on the helmet visors of drivers Lando Norris and Carlos Sainz. The Mind logo will continue to feature on the MCL35 engine covers and pit-crew helmets for the remainder of the 2020 Formula 1 season. In the month leading up to World Mental Health Day, the entire McLaren Racing team, both trackside and at home, has also been taking part in Mind’s #MoveforMind fundraising challenge by getting active for better mental health. More information on the challenge and how you can take part can be found here: https://moveformind.blackbaud-sites.com/. All team members at the track and McLaren Technology Centre will be wearing a Mind pin badge on World Mental Health Day to show their support for the charity and raise awareness of prioritising mental health.
Redazione MotoriNoLimits
