Santander ha annunciato una nuova sponsorizzazione con il team di Formula 1 Williams Racing. La banca diventerà official partner del nuovo team di Carlos Sainz a partire dalla stagione 2025. Questo accordo pluriennale si aggiunge a quello generale di sponsorizzazione pluriennale della F1, con Santander che diventerà anche official retail banking partner della F1 nel 2025.
This sponsorship will allow Santander to connect with customers offering exclusive experiences, with access to the paddock and drivers’ events. Williams Racing also offers Banco Santander a global platform to increase its brand visibility, especially in the US, where there are three F1 races, and the team will showcase the Openbank brand. Santander recently launched Openbank in the US market. The collaboration includes the presence of the Santander or Openbank logos on the race car chassis top, drivers’ helmet chin, and team’s sleeve, as well as participation in exclusive events and digital campaigns.
Juan Manuel Cendoya, global head of Communications, Corporate Marketing and Research of Santander and vice chair of Santander Spain, said: “We are delighted to partner with Williams Racing with a tactical agreement that allows us to keep offering exclusive experiences to our customers and continue to support Carlos Sainz in his new stage. This is one of the most historic teams with the greatest legacy in F1, and complements our role as the official retail banking partner of the competition with a focus on our main markets.”
James Vowles, Team Principal, Williams Racing: “Williams Racing is proud to add Santander to our growing roster of iconic and innovative partners for 2025 and beyond. Joining forces with a global banking giant trusted by tens of millions of people around the world is another significant step in our transformation and we look forward to working with Santander to engage and excite fans in the years ahead.”
Santander branding will feature on the car for this week’s end-of-season test in Abu Dhabi. Santander has been involved with the F1 for 15 years since 2006, sponsoring both races and teams such as Scuderia Ferrari and McLaren.
