Sandro Mesquita will take over the management of the Geneva International Motor Show (GIMS) on 1 May 2020. He succeeds Olivier Rihs, who has left GIMS at the end of March. In November 2019, Olivier Rihs announced that he would leave GIMS on 31 March 2020. This happened under exceptional circumstances. Further to a decree from the Swiss Federal Council in response to the coronavirus pandemic outbreak, the 90th edition, which he had initiated, had to be cancelled shortly before its opening on 28 February 2020. Maurice Turrettini, President of the GIMS Foundation, thanks Olivier Rihs for his great commitment in the preparation of GIMS and for his implication during the difficult weeks in spring 2020 following the cancellation of GIMS.
The Foundation Board unanimously appointed Mr. Sandro Mesquita as the new CEO of GIMS as of 1 May 2020. Sandro Mesquita (1975) has a rich experience in the fields of marketing and communication. Sandro Mesquita holds a Federal Diploma in Marketing and an Executive Master of Sciences in Communication Management from the University of Lugano. He completed his solid academic background with a Certificate in Management obtained at UCLA. Sandro Mesquita has been employed for 15 years in both national and international companies in the Telecommunications and Energy sectors where he was in charge of Marketing and Business Development. In 2013, he joined one of the largest international communication groups, where he first managed the Geneva office of a branding consultancy and then became the Managing Director of the group’s creative communications hub in Lausanne.
His strong experience in the development of new marketing strategies for sectors undergoing profound transformation as well as his entrepreneurial spirit, combined with his leadership skills, make him the perfect candidate for the demanding position of CEO of GIMS. Maurice Turrettini wishes him a lot of success in the face of the ambitious challenges ahead and looks forward to working with him for the next edition of the Geneva International Motor Show.
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