McLaren-Honda ha annunciato una partnership a lungo termine (10 anni) con la Casa di orologeria di lusso Richard Mille. Un segno sicuramente positivo per il team di Woking e anche insolito: dopo la stagione 2015 disastrosa (al termine della quale c’è stato il divorzio dopo una partnership decennale con TAG Heuer) di punto in bianco stanno arrivando sponsor importanti (nei giorni scorsi ricorderete quella con Volvo Trucks, senza contare quella con Chandon, che campeggia anche sulle tute dei piloti). Domanda: lo fanno perché ci credono o perché in McLaren stanno facendo i saldi pur di non avere la livrea e le tute tragicamente vuote? Considerazione: pietosa la foto con Button e Dennis che mostrano l’orologio in modo così sfacciato, a tutto c’è un limite… Di seguito il comunicato ufficiale:
“McLaren-Honda is delighted to announce a new long-term partnership with luxury watchmaking brand Richard Mille. It is a perfectly balanced partnership: both brands share a passion for modern technology, cutting-edge design and precision engineering. The Swiss brand, a relative newcomer to the watchmaking world, started making watches in 2001 but quickly established itself as one of the pre-eminent players within the industry, developing a unique, immediately recognisable architectural aesthetic. Founder and CEO Richard Mille continues obsessively to push the limits of haute horlogerie, his engineers creating increasingly intricate, innovative and elaborate designs.
Jenson gets launch-ready with the ultimate timepiece, courtesy of @Richard_Mille: https://t.co/hJU7gf8R13 #ItsTimehttps://t.co/y181zJMP5P
— McLaren (@McLarenF1) 19 Febbraio 2016
In comparison, McLaren has established itself as one of grand prix racing’s most successful and enduring names, having won 20 world championships and 182 grands prix. This year, the team will celebrate its 50th anniversary on the Formula 1 grid (founder Bruce McLaren first raced a car bearing his own name in a grand prix at Monaco in 1966), while pushing hard to return to the front with works engine partner Honda. The partnership will see Richard Mille timepieces grace the wrists of the team’s world champion drivers Fernando Alonso and Jenson Button, distinctive branding appear on the new MP4-31 car, and a commitment to develop a unique and exclusive series of exceptional calibres inspired by the tremendous heritage of the McLaren brand.
Richard Mille, Chairman and CEO, Richard Mille Horometrie SA, said: “As both a passionate aficionado and long-time advocate of international motorsport, I’m incredibly pleased and proud to be able to announce our new partnership with McLaren-Honda. The McLaren brand has existed at the very pinnacle of Formula 1 racing for 50 years, and its reputation for continual technical innovation, painstaking attention to detail and race-winning success perfectly matches the philosophy of the Richard Mille brand. The chance to partner with McLaren is particularly timely: we’ve been evaluating Formula 1 on a restricted basis for several years, but this opportunity has enabled us to engage in a deeper, more meaningful way, with proper focus and effort directed on a major team. For me, the association with McLaren is so striking, because I still vividly remember, back in 1981, when McLaren was the first constructor to introduce an all-carbonfibre monocoque to Formula 1. It was a technology that would revolutionise the sport – and still does to this day. Years later, I was able to adopt the same technical solution – a carbonfibre structure – for the baseplates of our watch movements and cases. I feel strongly that the Maison Richard Mille embodies the very essence of motorsport: we’re dedicated to the ultimate mechanical challenge, and we’re inspired by the concepts and materials used in Formula 1. For everyone at Richard Mille, this will be a thrilling partnership.”
Ron Dennis, Chairman and CEO, McLaren Technology Group, added: “I’ve watched with quiet admiration as Richard and his team have built up the Richard Mille brand over the past 15 years. To have established himself at the vanguard of the watchmaking world in such a short space of time is an incredible achievement, and a testament to his vision and determination. For him to commit Richard Mille to a 10-year partnership with McLaren underlines our shared belief in the value of long-term agreements, and the benefits that can be derived from growing and developing together. The two brands share a distinct common DNA: a passion for design, technology and aesthetics, and I’m excited about the great work we can achieve together over the next 10 years.”
Redazione MotoriNoLimits
