Mercedes-Benz announces a spectacular collision of peerless talents from the worlds of fashion, photography and Formula 1 for its Autumn/Winter 2015 fashion campaign. The leading men are the ace racers, rivals and team-mates Lewis Hamilton – Formula 1’s newly-crowned World Champion – and Nico Rosberg. Starring alongside them is one of the fashion circuit’s hottest models and actress, Dree Hemingway – who as great-granddaughter of Ernest Hemingway, is herself a scion of adventure in the grand tradition. This new season paean to the siren calls of speed, sleekness and style has been masterminded by Collier Schorr, the Yale faculty member, and photographer nonpareil.
To shoot the campaign the trio was transported to the Sindelfingen windtunnel, a canonic site in the mythology of Mercedes-Benz, where its designs are tested against the uncompromising forces of nature. Aerodynamic efficiency meets exquisite aesthetics in the two motoring masterpieces – one classic, one brand-new – that the drivers are issued; Rosberg steers the brawny, muscular Mercedes-AMG GT while Hamilton takes the Mercedes-Benz C111, a still-revered gullwing experimental model developed during the 1970’s. High fashion – not to mention tailoring as perfectly precise as the Mercedes-Benz team-mates’s driving – screeches seductively into the pit lane courtesy of HUGO BOSS, outfitter of choice to Hamilton, Rosberg and Hemingway.
Produced to celebrate Mercedes-Benz’s longstanding sponsorship of the world’s finest fashion weeks – a blossoming roster that now numbers over 50 engagements in more than 30 countries. Collier Schorr for Autumn Winter 2015 is the sixteenth Mercedes-Benz fashion campaign, a tradition established to underline the commitment to the many international fashion events – including the Mercedes-Benz Fashion Weeks in Beijing, Moscow and Berlin as well as the fashion weeks in London, Milan, Paris and many others – that Mercedes-Benz is proud to support. Previous collaborators have included Nick Knight, Roe Ethridge, Mario Testino, Ryan McGinley, Peter Lindbergh,
Tilda Swinton, Lara Stone, Karlie Kloss and Joan Smalls. This, though, is a champagne moment: the first time that Formula 1 drivers have taken their place on the Mercedes-Benz fashion podium.
