The Geneva International Motor Show has created a new logo, the first stage in the development of a new worldwide image. The agency Wirz SA in Zurich, specialist in corporate communication and branding, won the competition by proposing a block of text in English that is easy to read and to use.
The Board of the Foundation of the Geneva International Motor Show decided to develop a new corporate identity to present the « trademark » of the Geneva Show in a more global fashion. The competition involved three different communications agencies and the winner is the Wirz Corporate group from Zurich, via their Corporate Communication and Branding branch of the Group Wirz SA. The first step of the project was the choice of a new logo consisting of a block text in English using red and grey colour.
The objective is to attract all the new car manufacturers from all over the world. The neutrality of the Swiss automobile industry is a major advantage for exhibiting in Geneva which allows all of the automobile brands to spotlight their offering.
The Geneva International Motor Show welcomes each year more than 10,000 media representatives from 90 countries. In 2014, 135 journalists from the Peoples Republic of China, 179 journalists from the Russian Federation and 197 journalists from the USA were accredited.
The first edition of the Geneva Motor Show took place in 1905 before receiving international recognition in 1924. Since then, the Geneva International Motor Show has become one of the most well-known and most popular motor shows in Europe, and is one of the 5 “majors” recognized by the OICA (International Organisation of Automobile Constructors) along with the shows in Frankfurt, Paris, Detroit and Tokyo.
