McLaren has launched a new interactive app, providing mobile and tablet users with the most elegant and seamless access to the world of McLaren and Formula 1. The McLaren App, which is available to download from Apple’s App Store, pulls together all of the team’s social media content, McLaren.com stories, and a wealth of app-only content that has been specifically designed for the platform.
At its heart is the Transmission Centre, a central hub that constantly updates a stream of chat, photography, video and comment from a variety of social media sources. During race sessions, the Transmission Centre’s LIVE panel expands to accommodate constantly updated insights and commentary from the track, including radio conversations and real-time data. During race weekends, the McLaren App becomes the ultimate second-screen viewing experience.
Also available on the app are driver biographies and galleries, data and videos about the team’s 2014 car, and info on every circuit on the Formula 1 calendar. App-only content includes an exclusive F1 glossary, which provides the most comprehensive guide yet to modern grand prix racing’s complex rules and regulations.
Fans also get a taste of the wider world of McLaren with social feeds from our fans, partners and road car company, McLaren Automotive. The sheer volume and concentration of content means that the dedicated McLaren fan will never miss a thing. The experience is optimised to make the most of mobile and tablet platforms, balancing the use of multi-layered and streamlined feeds, tailored to providing the optimal one-handed use on the go.
McLaren racing director Eric Boullier said: “The launch of the new McLaren app is another exciting step in our continuing digital expansion. For a generation brought up using handheld devices and social media, the app condenses the full wealth of the team’s content – social, photography, video and web – into one singular stream, making it an easily accessible and compelling destination. Bringing it all under one roof now means greater and more personal engagement with our fans and supporters, and will continue to ensure that McLaren continues to provide the best user experience on the web, on mobile and on tablet.”
The McLaren App is available now from Apple’s App Store for iPhone and iPad devices – or via this link: https://appsto.re/gb/MuBZ2.i
An Android version is due for release in early 2015.
