Members of the media were treated on Friday at Marina Bay circuit to a thrilling race of miniature proportions as Shell restated its history of successful collaboration with Ferrari and LEGO® in conjunction with the recent global launch of the new Shell V-Power LEGO collection in Singapore.
Scuderia Ferrari driver Kimi Räikkönen joined Ian Albiston, Shell’s Trackside and Logistics Manager, and two lucky Singaporean students from ITE College West – previous champions in Shell Eco-Marathon Asia 2014 – in a race to the finish, “driving” newly released LEGO Ferrari F138 models across a scaled-down track.
As the LEGO cars crossed the finish line together, an exclusive display of never before seen half-sized replicas of the real cars that inspired those in the Shell V-Power LEGO Collection, was revealed, celebrating Shell, Scuderia Ferrari and LEGO’s enduring collaboration for success.
The limited-edition Shell V-Power LEGO collection celebrates the shared passion for performance in Shell’s 60-year technical partnership with Scuderia Ferrari. Shell has worked together with Ferrari and the LEGO group for more than half a year to create the new cars and playsets. The model cars in the new collection again feature the smallest pull-back motor ever produced by the LEGO Group, created especially for Shell to propel each vehicle more than 2 metres on a single pull.
The models included in the promotion are a Shell station with a Shell Scientist LEGO Minifigure; a Finish Line and Podium with a Scuderia Ferrari Engineer LEGO Minifigure; the Ferrari F138, the Ferrari F12berlinetta; the Ferrari 512 S; and the Ferrari 250 GTO.
New models will be released every two weeks with exciting activities and opportunities in selected stores. Motorists, race fans and toy enthusiasts alike can also look forward to the release of the limited-edition Shell Tanker model, available at Shell stations from 21 – 30 November 2014. Info: www.shell.com.sg/LEGO
